While it might seem like a total stretch, digital marketers, whose jobs don’t necessarily require any coding, could in fact benefit from learning certain programming languages. One such language that’s easy to pick up is Python.

Here, we take a look at how Python can benefit digital marketers everywhere looking to upgrade their skills and streamline their work process:

I.  You’ll Be Able To Automate Data More Efficiently

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While learning to code might not seem necessary for a digital marketer, doing so can be very beneficial for those looking to automate and analyse large amounts of data.

As Saeed Tajdini puts it so appropriately in a Quora post, learning Python could help marketers better analyse their marketing return on investments better.

Having Python knowledge could also help marketers analyse large amounts of data without having to manually input them into an Excel spreadsheet and conjuring them up with a formula. Python also allows you to search more extensively than Excel.

Having some form of coding knowledge can also benefit digital marketers when they’re in charge of marketing a website or digital product — this means you’re better able to understand the jargon being thrown around by developers and be better able to understand what your digital products can actually do.

RELATED: 3 Reasons Learning Tableau Will Help Your Business Grow

II. It Makes You A Better Problem Solver

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An essential part of programming is being able to create efficient and concise code as well as subsequently maintaining it by fixing any bugs and functionality issues that may arise.

With coding knowledge, you’ll be able to better solve issues and will always be on the look for ways to solve issues at work or with regards to the programming you do.

You might even start to look at APIs and find ways to work with coding-related marketing programmes like SQL.

RELATED: Top 3 Programming Languages You Need To Know If You Want To Be A Data Scientist

III. The Python Community Is Big And Helpful

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For digital marketers who’re interested in learning how to code but think that the endeavour sounds daunting, fret not!

As we’ve mentioned before, Python is one of the easiest programming languages to learn. Not only is it more concise as compared to other languages like C#, it’s really easy to read and understand.

What’s more, Stack Overflow did a predictive graph of the popularity of Python and also charted the growth and influence the language has had over the years from 2012 to 2017.



There are plenty of resources for Python students to refer to whenever they’re encountering problems. Websites like Reddit and GitHub have communities for Python enthusiasts to share their knowledge.

These communities are also big on offering tips and helping each other streamline the coding process where possible. Don’t believe us? Just take a look at the Python subreddit here.

Finally, knowing how to code could make you invaluable to just about any company. As we’ve shown before, coding is a skill that’s increasingly in high demand in the job market. So learn to code and make the hunt for your next job easier!

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Ready for your first foray into Python? Come join us for a Python Development course at UpCode Academy now!