If you don’t already know, Tableau is a business intelligence (BI) software that primarily focuses on data visualization and data analytics.

The Tableau Logo
The Tableau Logo. Image: Tableau.com

This basically means that the software is designed to help ordinary folks like you and I see and understand data better.

Most people traditionally use Microsoft Excel to record numbers and, if needed, create charts to present these numbers. In recent years, many companies have begun adopting Tableau to meet their BI needs. 

What is it about Tableau that makes it so well-received by companies like RedMart, Metro and even big humanitarian organizations like the United Nations? If you are a business owner, should you pick up Tableau as well?

While we’ll leave it up to you to decide, here’s why we think learning Tableau will accelerate your business’s growth:

Visualized data is more captivating

For the longest time, business owners have struggled to effectively communicate data to consumers and investors. Given that we live in a world full of data now, it is even more important that we understand data and how to harness their potential.

However, not all data are best presented in bar graphs and pie charts.

A comparison chart of fuel prices across several countries, created using Tableau.
A comparison chart of fuel prices across several countries, created using Tableau. Image: Vorapol Santhadkolkarn via Tableau.com

The average marketing campaign should include fancy slide decks and graphics. One of the reasons for this is that the human brain processes visuals at a much faster rate than words. In fact, a whopping “90% of information transmitted to the brain is visual”.

With Tableau, you can create compelling visuals even from chunks of complex data that your business generates. Visualized data has the capacity to tell a story and makes it easy for everyone to understand what your data means.

When used in the right ways, visualized data will leave an impact on your audience and keep them coming back for more.

Analyze only the data that is relevant to you (in one place)!

Sifting through tons of useless data is a nightmare.

If you are someone who hates the idea of analyzing tons of (possibly irrelevant) numbers, fret no more because Tableau has got you covered! By automating cumbersome tasks and simplifying the process, Tableau makes analyzing data a breeze.

Drag and drop data from different sources easily in Tableau.
Drag and drop data from different sources easily in Tableau. Image: Roger Hau via Tableau.com

Data from multiple sources can be easily imported and compiled within minutes. In addition, Tableau does not discriminate—all types of data are treated the same so there is no need to switch between different platforms.

Let’s say you want to track your digital marketing campaign. There’s no need for you to access all that data from Google Analytics, Facebook Ads, Google Ads, Reddit Ads and Quora Ads separately! Put the data all in one dashboard—heck, put them on a single graph!—and analyze everything together.

Tableau’s smart analytics feature enables you to go beyond collating data and unlock its full potential by providing insights based on the metrics that you want to measure your business decisions by.

Generate sales forecasts with a simple drag and drop.
Generate sales forecasts with a simple drag and drop. Image: Tableau.com

With these analytics, you will be able to see which aspect of your business is doing well, where it needs to be improved on and more. From there, you can make informed decisions and tweak your business plans accordingly to achieve better results.

Save time and be more productive

Tableau is known for being one of the most user-friendly BI tools in the market.

Say goodbye to typing complicated formulas, just drag and drop!
Say goodbye to typing complicated formulas, just drag and drop! Image: Tableau.com

It is also surprisingly easy to learn compared to other BI software. Most functions can be executed with a drag and drop—no programming needed. This means that you could get everyone on your team to start using Tableau after reading this article.

Since the dashboards are shared, at any point of time, anyone who needs a particular set of business data for whatever reason will be able to quickly access it with a few clicks. Instead of spending hours looking at Excel spreadsheets and asking for help to understand the data, everything can be customized to show exactly what you want it to. This means you can focus your time on doing more essential things—like getting that dose of caffeine, for example.

Jokes aside, spending less time on unnecessary tasks means that you have more time to work on things that actually matter. Productivity is not compromised; in fact, you’ll probably become more productive when you have all the data you need in one single dashboard.

A productive team equals a productive business, right?


UpCode Academy’s very first Data Visualization (Tableau) course is now launched! Sign up for the course here; limited slots are available.

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